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Social Media Management

Your social pages are where your audience meets your brand again and again. We plan, write, design and publish their content so it explains your services, shows your products and answers your customers’ interests in one clear voice.

  • Plan and calendar
  • Writing and design
  • Metrics tracking
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About the service

What is social media management?

It is planning your brand’s presence on platforms such as Instagram, TikTok, Snapchat and LinkedIn, then writing, designing, publishing and tracking its content.

Every post has a clear role: introducing a product, explaining how to use it, answering a customer’s hesitation or inviting them to request the service. We spread ideas across these roles so your account reflects your business in balance.

What does Future Web offer you?

  • Reviewing your current accounts and your audience.
  • Proposing content themes, tone of voice and a publishing calendar.
  • Writing posts and designing the agreed material.
  • Organising approvals, scheduling and publishing within your permissions.
  • Tracking metrics, with regular notes for improvement.
  • Handling comments and messages when added as a separate scope.

Who is it for

Is this service right for you?

  • A brand with irregular accounts

    You post when time allows, with no plan or clear identity tying the posts together.

  • A business selling products

    You need content that shows your products, explains their use and leads followers to buy.

  • A service company

    You want to explain your services and build trust before a customer contacts you.

  • A marketing team needing support

    You have an in-house team and need someone to take on planning, writing or design alongside it.

What is included

What does the service include?

  1. Account review

    We study your current accounts and audience to see what works and what needs to change.

  2. Clear content themes

    We set steady themes for your content, and give every post a specific role.

  3. A publishing calendar

    You know in advance what goes out and when, and review it before publishing.

  4. Writing and design

    Posts in your brand’s voice, and designs consistent with its visual identity.

  5. Organised publishing

    We schedule posts after your approval, within the permissions you give us.

  6. Meaningful metrics

    We track reach, engagement, site visits and enquiries, not follower count alone.

Deliverables

What will you receive?

At handover you receive a working result and what you need to run it, agreed in the scope before work starts.

Discuss your project with us

  • A review of your current accounts and audience.
  • A short guide to your tone of voice and content themes.
  • A regular publishing calendar you review and approve before execution.
  • Posts written and designed to the agreed plan.
  • Approved posts scheduled and published on the agreed platforms.
  • A regular performance report with metrics and notes for improvement.

How we work

How do we work on your project?

  1. We understand your brand

    We ask about your audience, services and goals, and review your current accounts.

  2. We set the plan

    We propose the platforms, content themes and tone of voice, and agree the scope with you.

  3. We prepare the calendar

    We write and design the posts for the coming period and send them for your review.

  4. We publish after approval

    We schedule the approved posts and publish them on time.

  5. We measure and improve

    We read the metrics with you and adjust ideas and themes to what your audience responds to.

Challenges

Problems we help you solve

  • I post without a plan, then the accounts go quiet for a long time

    So we set a clear publishing calendar that says what goes out and when.

  • The posts do not look like my brand

    So we write and design to a tone of voice and visual identity agreed with you.

  • I have followers, but they never ask for anything

    Followers alone are not the goal, so we write content that explains your services and invites a clear next step.

  • I have no time to run the accounts

    So we handle planning, writing, design and scheduling, and you only review and approve.

  • I cannot tell whether posting helps my business

    So we pick metrics that fit your goal and explain them in a clear report.

Questions

Questions clients ask about this service

Does account management include paid ads?

Not automatically. Content management and ad management are two different services, and they can be combined in one quote.

Does it include product photos or video?

Not in every plan. We settle the source of photos and video, and any production work, before we agree.

Do you reply to comments and messages?

It can be added as a separate, clear scope, because it needs constant follow-up and answers agreed in advance.

Do you guarantee more followers?

Nobody can guarantee that. We focus on the quality of your audience and its relevance to your business, and track metrics that fit your goal.

Will I review posts before they go out?

Yes. We send you the posts in the calendar, and publish only what you approve.

Which platforms do you work on?

It depends on your audience and business. We choose what suits you from platforms such as Instagram, TikTok, Snapchat and LinkedIn, and do not recommend being on every platform without a purpose.

Other services

Services you may need with it

Ready to start your project?

Share a few details about your business and what you want to achieve, and we will get back to you with the next step.

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