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Creative Design & User Experience

What your customer sees comes before what they read. We turn your brand’s direction and messages into a connected identity, marketing material and interfaces, always starting from your audience and the purpose of the design.

  • A consistent visual identity
  • Ready-to-publish material
  • Easy-to-use interfaces
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About the service

What is creative design and user experience?

It is designing everything your customer sees of your brand: the visual identity, the marketing material, the website and app interfaces, and the order of steps they go through to complete a task.

We do not start with colours. We start with your audience, the message you want to deliver and where the design will be used. Then we choose the style that keeps the message clear in every channel.

What does Future Web offer you?

  • Visual identity: direction, colours, typography and elements, with the logo when it is in scope.
  • Marketing material: posts, ads, banners and campaign material.
  • Website and app interfaces: screens, components and core states.
  • User experience: reviewing the journey, navigation and the steps to complete a task.
  • Consistency, readability and colour contrast across your website and social platforms.
  • Publish-ready files and editable files, as agreed.

Who is it for

Is this service right for you?

  • A new brand

    You are starting out and need a clear identity that introduces you from your first appearance.

  • A business that looks inconsistent

    Your website, posts and material look as if they belong to different companies.

  • A marketing team needing material

    You need posts, ads and campaign banners in a steady style that matches your brand.

  • A digital product needing clarity

    Users of your website or app stop halfway through a task and do not know the next step.

What is included

What does the service include?

  1. Understanding before design

    We start with your audience, your message and where the design will be used, before choosing any style.

  2. A complete visual identity

    Colours, typography and elements that work together, with the logo when it is in scope.

  3. Campaign material

    Posts, ads and banners in the sizes of the channels you use.

  4. Clear interfaces

    Organised screens and components for your website or app, with the core states of each screen.

  5. A considered user experience

    We review the journey and navigation so users complete their task in fewer steps.

  6. Consistency across channels

    The same elements used appropriately on your website, social platforms and other material.

Deliverables

What will you receive?

At handover you receive a working result and what you need to run it, agreed in the scope before work starts.

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  • The approved visual direction, with the references we agreed on.
  • Identity files: colours, typography and elements, plus the logo when it is in scope.
  • Marketing material designs in the agreed sizes.
  • Website or app interface designs with the core screens and states.
  • Reusable interface components when designing websites and apps.
  • Publish-ready files, and editable files as set in the quote.
  • Short usage notes for applying the elements consistently.

How we work

How do we work on your project?

  1. We understand your brand

    We ask about your audience, your message and where the design will appear, and review your current material.

  2. We agree on references

    We gather examples you like and usage goals, and set the scope and the number of directions and revisions.

  3. We present the direction

    We present one or more visual directions as agreed, and choose with you what fits your brand.

  4. We develop the designs

    We apply the approved direction to the identity, material or interfaces, and gather your feedback at set stages.

  5. We deliver the files

    We prepare the final files in the agreed formats and sizes, and explain how to use them.

Challenges

Problems we help you solve

  • Your brand looks different everywhere

    So we build clear identity elements and apply them consistently to your website, platforms and material.

  • Your posts do not reflect your level

    So we design material in a steady style that reflects your brand and is easy for your team to keep up.

  • Users get lost on your website or app

    So we review the journey and navigation, and reorder the steps until users can complete their task.

  • Revisions never seem to end

    So we agree on references and goals from the start, and gather feedback at set stages.

  • The design looks good but the message is unclear

    So we start with the message and the audience, then choose the style that makes it clear.

Questions

Questions clients ask about this service

Does the service include coding the design?

No. Interface design and development are two separate scopes, and they can be combined in one project.

How many directions and revisions are included?

They are set in the quote according to the size of the work, and extra requests are reviewed with you before they are carried out.

Will I receive the editable files?

It is agreed before work starts. Deliverables range from publish-ready files to editable files and interface components, and the quote states which.

Is logo design part of the visual identity?

When it is in scope. We set this in the quote, and sometimes the identity is developed around a logo you already have.

Can you develop my current identity instead of replacing it?

Yes. We review your current elements first; developing them and unifying how they are used may be enough instead of starting again.

Do you design for both Arabic and English?

Yes. In every design we take the language, text direction, readability, colour contrast and display sizes into account.

Other services

Services you may need with it

Ready to start your project?

Share a few details about your business and what you want to achieve, and we will get back to you with the next step.

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