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Google Ads & Search Marketing

When a customer searches for a service you offer, their need is clear in their words. We build search campaigns around those words, and link each ad to a page that explains the service and offers a clear contact step after the click.

  • Intent-matched keywords
  • Each ad tied to its page
  • Conversion tracking
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About the service

What are Google Ads?

They are paid ads that appear in Google search results when someone types words related to your services; the ad budget is paid to the platform.

Their strength is reaching people at the moment of need. But a click alone is not enough: the visitor must land on a page that explains that same service and makes contact easy.

What does Future Web offer you?

  • Reviewing the campaign goal and the areas you actually serve.
  • Choosing keyword groups tied to the service and search intent.
  • Writing ads that match the offer on the landing page.
  • Organising targeting, exclusions and negative keywords.
  • Setting up measurement of key actions where the requirements are met.
  • Reviewing search terms, cost and conversions to improve results.

Who is it for

Is this service right for you?

  • A service company customers search for

    Your customers type your service into Google, and you want to be in front of them at that moment.

  • A business serving specific areas

    You want your ad shown only to people searching in the cities or areas you serve.

  • An online store

    You want to reach people searching for your products, and explore Shopping campaigns if your data is ready.

  • An ad account without clear results

    Your campaigns are running, but costs rise and you cannot tell which keywords bring customers.

What is included

What does the service include?

  1. Keywords and search intent

    We separate people searching to buy or book from those only searching to learn.

  2. Organised campaigns

    We split campaigns and ad groups by service so each ad matches what the person searched for.

  3. Ads that match the page

    We write ad copy that reflects what the visitor will find on the landing page.

  4. Negative keywords and exclusions

    We cut down on your ad showing for searches unrelated to your services.

  5. Conversion measurement

    We set up tracking of key calls, forms and orders where the requirements are met.

  6. Ongoing review

    We review actual search terms and cost, and adjust keywords, bids and ads.

Deliverables

What will you receive?

At handover you receive a working result and what you need to run it, agreed in the scope before work starts.

Discuss your project with us

  • A search campaign plan by service, area and goal.
  • Keyword and negative keyword lists organised by service.
  • Campaigns and ad groups set up in a Google Ads account.
  • Ad copy linked to landing pages.
  • Conversion tracking set up where the requirements are met.
  • Notes on landing pages and the mobile experience.
  • Regular reports on search terms, cost, conversions and the changes made.

How we work

How do we work on your project?

  1. We map services and areas

    We identify the services you want to promote and the areas you actually serve.

  2. We research keywords

    We gather the words your customers use and sort them by search intent.

  3. We review landing pages

    We make sure each ad leads to a page that explains that same service and makes contact easy.

  4. We build campaigns and tracking

    We set up campaigns, ads, exclusions and conversion measurement.

  5. We launch and review

    We watch search terms and cost, and fix what wastes the budget.

  6. We improve over time

    We expand what brings real enquiries and share what we learn in the report.

Challenges

Problems we help you solve

  • I pay for clicks that never become enquiries

    Often the ad shows for the wrong searches, so we review search terms and add negative keywords.

  • The ad sends people to the home page

    So we link each ad to a page that explains the service the customer searched for.

  • My ad shows outside the areas I serve

    So we set location targeting to the areas you actually serve.

  • I do not know which keyword brought a customer

    So we set up conversion tracking where the requirements are met, and link results to keywords and ads.

  • Costs keep rising

    So we review the competition, keywords and page quality, and move budget to what brings results.

Guides

Guides and articles on this service

All articles

Questions

Questions clients ask about this service

What is the difference between Google Ads and SEO?

Ads appear for a paid budget and stop when it stops; SEO improves your chances of organic visibility. They can be combined according to your goal.

Is there one budget that suits every business?

No. Cost varies with competition, keywords, market and goal; we suggest an estimate after reviewing your business.

Is the ad budget part of your fee?

No. The budget is paid to Google, and the management fee is a separate item.

Do you guarantee my ad appears at the top?

Nobody can guarantee that. Google sets ad position based on factors such as the bid and the quality of the ad and page, and we work on improving those factors.

Do I need a dedicated page for each campaign?

Not always. What matters is that the visitor lands on a page that explains the advertised service; improving an existing page may be enough.

Do you run Shopping campaigns for stores?

It depends on your store’s readiness. These campaigns need sound product data and eligible accounts under Google’s requirements, which we check after review.

Other services

Services you may need with it

Ready to start your project?

Share a few details about your business and what you want to achieve, and we will get back to you with the next step.

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