Contracting Company Website: What to Show

The short answer: a good contracting company website answers the one question every client and procurement officer asks: can this company deliver my project to the required quality and on time? To do that, it needs clear service pages, a portfolio of real projects that states the scope and the company’s role in each one, an honest view of certifications and classifications, a downloadable company profile and a simple request-for-quotation form — and, in many cases, both Arabic and English.

This guide is for owners and business-development managers of general contracting, fit-out, construction and steel-structure companies in Egypt and Saudi Arabia. It covers what visitors actually look for, which pages the site needs, and how to present projects and certificates so they are believed — with examples from websites we have built in this sector.

What do clients and procurement teams look for on a contractor’s website?

Few clients hire a contractor because they stumbled on its website. More often, they heard your name in a meeting, received your bid in a tender or were referred by a consultant — and then opened your site to check. Your website works as a verification reference before it works as a marketing tool. Different visitors check different things:

Project owners and developers want projects similar to theirs in size and type, and to see quickly whether you work in their city or region.
Procurement officers look for official information: commercial registration, classification, quality and safety certificates, and a company profile to attach to the prequalification file.
Consultants and engineering offices care about technical capability: disciplines, the engineering team, how projects are managed and the quality of work visible in photos.
Main contractors, if you work as a specialist subcontractor (facades, HVAC, fire fighting), want to know your exact specialty and the size of the work you have delivered.

What they share is a need for clarity and evidence. Generic lines such as “we provide the best contracting services at the highest quality” convince none of them; a single well-documented project page does more than a paragraph of praise.

Illustration of website pages showing project photos, as on a contracting company website

Which pages does a contracting company website need?

There is no ideal page count, but the structure usually revolves around four pillars: services, projects, certifications and contact.

Page	What it includes	Why it matters
Home	A short statement of specialty and regions served, key projects and a quote button	Visitors decide in seconds whether you are the right fit
About	Founding year, management, engineering team, equipment if any, quality and safety policy	Answers “who is behind this company?”
Services or disciplines	One page per discipline you actually deliver: general contracting, fit-out, MEP, HVAC, fire and life safety, aluminium and glass facades…	Each page targets a different search and defines your scope
Projects	A filterable portfolio with a page per project	Your strongest proof of experience
Certifications	Classification, quality and safety certificates, professional memberships	Required in prequalification and tenders
Clients and partners	Client names or logos, with written permission	Builds trust when real and approved
Company profile	An up-to-date downloadable PDF	Procurement needs it for the vendor file
Request a quote and contact	An RFQ form, a call button, WhatsApp and a map	Turns interest into an actual request

Add careers if you hire regularly, and news only if you will actually publish — a project handover or a new certificate. A news section last updated three years ago does more harm than good. If clients visit your office, link the site to your Google Business Profile and follow Google’s guidelines for representing your business so your name and address match everywhere.

How do you present projects so they are believed?

The project portfolio is the heart of a contractor’s website and often its weakest part: many photos with no information, or stock images unrelated to the company. A convincing project page answers:

What is it? The project name, or a general description if the contract does not allow naming it (“a five-storey office building”).
Where? At least the city or region.
What exactly was your role? Main contractor, subcontractor for specific works, or fit-out only. Be precise; claiming a whole project you delivered part of is easy to discover.
What was the scope? A short list of works and, where you can publish them, areas or quantities.
When, and what status? Year of execution and whether it is completed or in progress.
Real photos from site during and after the works. Progress photos convince engineers more than one final shot.

Technically, large high-resolution galleries are what slows contractor websites down most. Images should be compressed, served in modern formats such as WebP and lazy-loaded, while staying sharp. Filters by project type or sector also help visitors reach work similar to theirs in one click.

How should you show certificates, licences and classification?

Show only valid certificates you actually hold, with the issuing body and expiry date where relevant.
Upload clear, readable images or PDFs — not just small logos.
State your classification or membership exactly as it appears on the certificate.
For quality, safety or environmental certificates (such as ISO standards), name the standard and the certifying body; a logo alone is not enough.
Do not publish sensitive numbers the visitor does not need; some can be shared on request during prequalification.

Does a contracting company website need two languages?

Often, yes. In Saudi Arabia many consultants, main contractors and foreign firms correspond in English, and in Egypt companies working with international partners need an English version too. A residential fit-out company serving homeowners in one city may start with Arabic only.

A proper bilingual site is not machine-translated text: it needs correct right-to-left and left-to-right layouts, separate URLs per language linked for search engines, accurate technical terminology and translated project pages. Languages are one of the factors that drive website cost.

The quote form and company profile: turning visits into opportunities

A generic contact form brings messages like “please send a price” with no details. A request-for-quotation form for contractors asks for the project type and works required, the city, the approximate area, the project stage (idea, approved drawings or live tender), the expected start date, optional upload of drawings or a bill of quantities (BOQ), and contact details.

Uploaded files should be stored privately, because drawings can be confidential, and requests should reach more than one inbox. Make the company profile downloadable directly or after a short form, keep it light and consistent with the site, and place call and WhatsApp buttons next to the form — many clients in Egypt and Saudi Arabia prefer a quick chat first.

Examples from our work with contracting and fit-out companies

Benyat Contracting Company (BCC) — contracting and engineering, Saudi Arabia; a WordPress website in Arabic and English.
LECON Construction — contracting and construction, Saudi Arabia; WordPress with a custom theme and plugins, responsive UI and technical SEO.
AL E’MAR AL MUSHTARIK — construction and facade systems, Saudi Arabia; a responsive WordPress website.
Momentum Fitout — interior design and turnkey fit-out, Saudi Arabia and the UAE; responsive WordPress with technical SEO.
Majesty Egypt — steel structures and industrial engineering, Egypt; WordPress and WooCommerce.
Ingate ERP — not a website but a fit-out and construction project-management system in Egypt, built with Laravel and React with ERP dashboards. Some contractors need a custom internal system after the website.

If your company is in Saudi Arabia, see how we work remotely on our Saudi Arabia page.

Common mistakes on contractor websites

Stock photos — engineers spot them immediately.
Unproven numbers such as “500+ projects” with no list; ten documented projects are better.
Services you do not deliver, listed “just in case”, which attract the wrong requests.
Forms that never arrive because they go to an old inbox or spam — test them regularly.
Neglecting mobile — many visitors open your site on a phone, sometimes from a site office.

Frequently asked questions

Which pages does a contracting company website need?

At minimum: home, about, service or discipline pages, a portfolio with a page per project, certifications, the company profile, and a request-a-quote and contact page.

Should I show client names and logos?

Only with written permission. Some contracts forbid naming the owner or project; then describe the project generally — type, city and scope — without the name.

Does the website have to be in Arabic and English?

Not always, but it matters if you deal with consultants, main contractors or foreign companies, which is common in Saudi Arabia. You can start in Arabic and add English later, provided the site is built for two languages from the start.

How do I present certificates convincingly?

On a dedicated page with clear images or PDFs, the issuing body and expiry date, showing only what is currently valid, and updated at every renewal.

Planning a new website for your company or improving the current one? Explore our website design and development service, or request a quote with your disciplines and key projects, and we will propose the right site structure.